SALES PROMOTION EFFECT ESTIMATION METHOD, SALES PROMOTION EFFECT ESTIMATION DEVICE, SALES PROMOTION EFFECT ESTIMATION SYSTEM, AND RECORDING MEDIUM

摘要

A sales promotion effect estimation method according to an embodiment of the present invention includes: referring to content substance information describing the substance of a content that has been broadcast and including information about an event occurrence period indicating a period in which a certain event as at least a part of a program is occurring and about a merchandise relating to the event, and content information indicating the content; identifying the content relating to the event occurrence period on the basis of the information about the merchandise; acquiring viewing history information of the content relating to the identified event occurrence period; reading from a storage unit association information associating the viewing history information with an estimated value; and calculating the estimated value indicating the effect of the content relating to the event occurrence period in promoting the sales of the merchandise, on the basis of the acquired viewing history information.