STORY BASED SELLING OF PRODUCTS

摘要

Disclosed are methods, systems, paradigms and structures for story based selling of products. An online sales event of a number of products is presented to consumers as a story. The products are presented as characters of the story. Related products are categorized into specific chapters of the story. The story can be based on a theme, a category, an occasion, an event, etc. For example, the story can be “Father's Day,” and all products that can be gifted to a father can be presented as various characters categorized under various chapters such as “Golf,” “Fishing,” “Board games” etc. Some embodiments present the story in a graphical user interface (GUI). The GUI includes an introduction of the story, a table of contents, chapters, etc. for a story. The GUI presents certain characters with special features such as a different size, color, narratives, or on-character messages to distinguish them over other characters.

主权项

1. A method comprising:
creating, by a computer in a computing system, a sales event of a plurality of products as a story, the story including a plurality of chapters, each of the chapters representing a particular relationship between the products and including a set of related products from the products, and each of the products represented as a character of the story in at least one of the chapters; generating, by the computer, the sales event in a graphical user interface (GUI) in the form of the story, the GUI including at least (i) a story introduction, (ii) a table of contents identifying the chapters of the story, and (iii) each of the chapters having corresponding set of related products as the characters, the generating the sales event in the GUI including:
generating the story introduction in a first portion of the GUI, andgenerating the table of contents in a second portion of the GUI as a header strip, the second portion being distinct from the first portion, the header strip including all of the chapters of the story, the header strip positioned below the first portion; and transmitting, by the computer and in response to a request from a client device in the computing system, the GUI containing the story to the client device for display at the client device.