| 摘要 |
<p>PROBLEM TO BE SOLVED: To provide contents such as advertisement effectively and efficiently by using a use history of an electronic apparatus by a user.SOLUTION: A content presenting system includes an electronic apparatus and a management system having at least one device for managing content that are presented to a user through the electronic apparatus. The electronic apparatus includes: a detection means which detects a user who utilizes the electronic apparatus and obtains user identification information which identifies the user; and a transmission means which transmits the user identification information obtained by the detection means to the management system. The management system includes: a history management means which manages a history in which the user identification information transmitted by the transmission means and the electronic apparatus that has detected the user are associated with each other; and a determination means which determines the electronic apparatus to which the content is delivered and the user to which the content is presented, based on a content attribute representing an object to which the content is presented and the history managed by the history management means.</p> |
