Determining User Personality Characteristics From Social Networking System Communications And Characteristics

摘要

A social networking system obtains linguistic data from a user's text communications on the social networking system. For example, occurrences of words in various types of communications by the user in the social networking system are determined. The linguistic data and non-linguistic data associated with the user are used in a trained model to predict one or more personality characteristics for the user. The inferred personality characteristics are stored in connection with the user's profile, and may be used for targeting, ranking, selecting versions of products, and various other purposes.

主权项

1. A computer-implemented method comprising:
storing a user profile associated with a user in a social networking system, the user profile including one or more characteristics of the user; extracting linguistic data from one or more types of communications between the user and one or more additional users of the social networking system; retrieving one or more characteristics of the user from the user profile; determining one or more personality characteristics of the user based at least in part on the extracted linguistic data and the retrieved one or more characteristics of the user; storing the determined one or more personality characteristics in the user profile associated with the user; and presenting content to the user based at least in part on the determined one or more personality characteristics.