A METHOD AND SYSTEM FOR INSERTING ADVERTISEMENT DATA INTO AN INTERNET PROTOCOL TELEVISION NETWORK

摘要

A system and method are disclosed for distributing advertisement in an internet protocol television (IPTV) system. The method includes accepting at an IPTV server, targeted advertisement data from an advertisement client targeting a segment selected from an IPTV subscriber population based on IPTV subscriber profile data; inserting the targeted advertisement data into video data; sending the video data from the IPTV server to client devices associated with members of the selected segment of the IPTV subscriber population; and reporting to the advertisement client a quantity of members of the targeted segment that received the targeted advertisement data. The system includes an IPTV system processor for performing the method.