| 摘要 |
The present invention relates to an advertising method using a subway ticket gate and a system thereof. The present invention places an advertising display at the subway ticket gate and enables a subway user to select an advertisement to display. In particular, the present invention provides an advertisement depending on the usage history such as the type of an electronic tag of a subway user to get in or out the subway ticket gate, stations getting in or off according to the usage history of the electronic tag, travel distance, and travel time, thereby giving practical benefits to the subway user. The present invention maximizes the exposure effect of an advertisement to users passing through a subway ticket gate by dynamically exposing an advertising screen while moving the screen along the ticket gate. Also the present invention transmits the advertisement through a short-range communication network to smart phone tag users through smart phones, thereby achieving continuous exposure effects of the advertisement. Therefore, the present invention is able to improve reliability and competitiveness in the advertising field, especially in the advertising and spot-advertising field using a subway ticket gate, and in the related fields. |
