MONITORING CONVERSIONS AND FEE DETERMINATION OF ONLINE ADVERTISEMENTS USING A SOCIAL NETWORKING SYSTEM

摘要

When the social networking system selects an advertisement for presentation to the user by a client device, a content identifier associated with the selected advertisement is stored in an advertisement history associated with the user. When the user performs a conversion event associated with the selected advertisement, the social networking system receives a content identifier and a user identifier from a client device used that performed the conversion event and retrieves the user's advertisement history. If the retrieved advertisement history includes a content identifier for the selected advertisement matching the content identifier received from the client device and a time between the conversion event and providing the selected advertisement to the client device is less than a threshold time period, a fee is determined for presentation of the selected advertisement.

主权项

1. A method comprising:
accessing an advertisement history associated with a user identifier of a user of a social networking system, the ad history identifying advertisements presented to the user; selecting an ad for presentation to a client device of the user; storing a content identifier (ID) associated with the selected ad in the ad history associated with the user identifier of the user; receiving user identifying information associated with the user identifier of the user and a content ID from an additional client device after a conversion event has occurred using the additional client device; retrieving the advertisement history associated with the received user identifying information; the received content ID with the content ID associated with the selected ad stored in the ad history; determining that the ad caused the conversion event based at least in part on a time between the conversion event and providing the selected ad to the client device; and determining a fee for presentation of the selected ad to the user, the fee determined based on the determination that the ad caused the conversion event.