| 发明名称 |
MAKING PRODUCT SUBSTITUTION RECOMMENDATIONS |
| 摘要 |
Aspects of the invention provide a method for making a product substitution recommendation to a consumer. Initially, a rejection of the product by the consumer is detected. The rejection comprises a failure to purchase a product after the product is added to an online shopping cart, or a return of a product after the product is purchased. Subsequently, a reason for the rejection is determined. A recommendation for a substitute product is then formulated at least in part based on the determined reason for the rejection. Lastly, the recommendation for the substitute product is presented to the consumer. |
| 申请公布号 |
US2014358635(A1) |
申请公布日期 |
2014.12.04 |
| 申请号 |
US201313904537 |
申请日期 |
2013.05.29 |
| 申请人 |
International Business Machines Corporation |
发明人 |
Bao Sheng Hua;Desmond Michael;Krasikov Sophia;Srinivasan Harini;Zhao Shiwan |
| 分类号 |
G06Q30/06 |
主分类号 |
G06Q30/06 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method for making a product substitution recommendation to a consumer, the method comprising the steps of:
(a) detecting a rejection of a product by the consumer, the rejection comprising:
i) a failure to purchase a product after the product is added to an online shopping cart; orii) a return of a product after the product is purchased; (b) determining a reason for the rejection; (c) formulating a recommendation for a substitute product at least in part based on the determined reason for the rejection; and (d) presenting the recommendation for the substitute product to the consumer. |
| 地址 |
Armonk NY US |
