AUTOMATED SUPPRESSION OF CONTENT DELIVERY

摘要

Automated bidding for advertisement suppression is described, for example, to enable a user to pay to skip advertisements by using a bidding agent to act on behalf of the user in an auction for advertisement opportunities. In various examples, where the bidding agent wins the auction on behalf of the user, no advertisement, or an unobtrusive blank advertisement, is presented. In some examples the bidding agent is a web service with access to data about pre-registered end user devices and associated bid configurations and histories. In examples the bidding agent receives a bid request, identifies an associated registered end user device and bid configuration, and places a bid in an auction for an advertisement opportunity. In some examples, when the bidding agent wins the auction, the bidding agent enables either a publisher or the end user device to skip advertisements. For example, by providing a decryption key.

主权项

1. A content suppression server comprising:
a communications interface arranged to receive a content suppression request over a communications network, the content suppression request comprising at least data about an end user device and a publisher site identifier; a processor arranged to recognize the end user device on the basis of the data; the processor arranged to access a content suppression configuration associated with the recognized end user device, the content suppression configuration comprising values related to a user's propensity to suppress content; the processor arranged to calculate a propensity value using the accessed content suppression configuration and the publisher site identifier; an interface to an automated resolution mechanism, the interface arranged to send the propensity value to the automated resolution mechanism and to receive an outcome indicating whether content delivery is to be suppressed.