INTERACTIVE ADVERTISING

摘要

A method for multi-device advertising. The method can include: identifying media content served to a television client; determining an identifier associated with the television client; identifying advertising content relevant to the media content; submitting, by a computer processor and to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the identifier; and providing the advertising content for the client computing device.

主权项

1. A method for multi-device advertising, comprising:
identifying media content served to a television client; identifying a client internet protocol (IP) address associated with the television client; identifying advertising content relevant to the media content; submitting, by a computer processor and to an advertising exchange service, a request to provide the advertising content for a client computing device identified based on at least a portion of the client IP address; and providing the advertising content for the client computing device.