REAL-TIME ADVERTISEMENT BIDDING

摘要

Embodiments of the present invention are directed to systems and methods for facilitating real-time bidding in paid search. In some implementations, a real-time bidding agent receives advertisement context data that is related to presentation of an advertisement in response to a search query. Thereafter, a determination is made as to providing a real-time bid and a real-time advertisement for participation in an advertisement auction associated with the search query using the advertisement context data. A desired real-time bid and real-time advertisement can then be provided to an advertisement selection server for participation in the advertisement auction associated with the search query.

主权项

1. One or more computer storage media storing computer-useable instructions that, when used by a computing device, cause the computing device to perform a method comprising:
receiving an advertisement and a corresponding advertisement bid for participation in advertisement auctions; receiving an indication of a desire to partake in real-time bidding at least for one or more advertisement auctions in which the advertisement is participating; and providing the advertisement, the corresponding advertisement bid, and the indication of the desire to partake in real-time bidding such that real-time bidding is eligible for subsequent advertisement auctions in which the advertisement is participating, wherein the real-time bidding enables provision of at least a real-time bid or a real-time advertisement for participation in the subsequent advertisement auctions associated with received search queries.