Analysis method and system for audience rating and advertisement effects based on viewing behavior recognition

摘要

Provided are an analysis method and system for audience rating and advertisement effects based on viewing behavior recognition including a method of recognizing a viewer on the basis of image recognition through a camera and efficiently collecting data and a method of transmitting collected data on the basis of viewer recognition to an audience rating and advertisement effect measurement server. The present invention includes a viewing behavior measurement device configured to receive a viewer image obtained by imaging one or more viewers who are viewing broadcast content, recognize the one or more viewers from the received viewer image to generate viewing behavior information, and deliver the generated viewing behavior information, and an advertisement effect measurement server configured to analyze an advertisement effect for each viewer on the basis of the received viewing behavior information and generate and deliver an advertisement effect measurement result.

主权项

1. A viewing behavior measurement device comprising:
an information collection unit configured to check information about current broadcast content to generate broadcast content information; a viewer recognition unit configured to receive a viewer image obtained by imaging one or more viewers who are viewing the broadcast content and recognize the one or more viewers from the received viewer image to generate viewer recognition information; and a data processing unit configured to generate viewing behavior information about the one or more viewers using the viewer recognition information and the broadcast content information, wherein the viewing behavior information indicates whether each of the one or more viewers concentrate on the current broadcast content or not, wherein the data processing unit delivers the viewing behavior information in a selected method between a pull method and a push method.