SYSTEM AND METHOD FOR ACTIVATION OF MARKETING ALLOCATIONS USING SEARCH KEYWORDS

摘要

A system and method for automatically assigning marketing allocations, including advertisements and coupons, for a business to marketing channels. An investment engine and recommendation engine uses input data to assign marketing allocations to marketing channels. Consumer activity is generated that produces corresponding output data. The investment engine calculates a return-on-investment (ROI) metric, and the recommendation engine generates a report related to the input and output data. The input data, marketing allocations or channels are adjusted to optimize the ROI metric and recommend marketing campaign strategies. The system also automatically determines which keywords the business should assign their marketing allocations to when a consumer utilizes similar keywords on a search engine. Targeted keywords are determined by applying budget weights to keywords related to the business and monitoring output data, such as a click through rate of the marketing allocations. Keywords with higher click through rates receive higher budget weights.

主权项

1. A method for automatically determining a plurality of search keywords that activate marketing allocations for a business on a search engine interface, the steps of the method comprising:
i) providing input data related to the business and configured to be evaluated by an algorithm; ii) generating the plurality of search keywords that correspond to the input data; iii) displaying the marketing allocations for the business to at least one user on the search engine interface when the at least one user enters search terms into the search engine interface that are substantially the same as at least one of the plurality of search keywords; iv) receiving output data related to the marketing allocations as consumers manipulate the search engine interface; v) assigning a rating value to each of the plurality of search keywords based on the output data; vi) comparing the rating value to a predetermined threshold value; vii) adjusting, using the algorithm, at least one of the input data, the marketing allocations, and at least one of the plurality of search keywords to raise the rating value towards the predetermined threshold value; and viii) repeating steps i) through vii) until the rating value is above the predetermined threshold value.