SYSTEM AND METHOD FOR BOOKING AN ONLINE ADVERTISING CAMPAIGN

摘要

A system and method for booking an online advertising campaign simplifies a process of onboarding an advertiser to a new online advertising product. An offer message for an advertising campaign is communicated from an online service provider to an advertiser. The offer message includes pre-generated advertising creative information for the advertising campaign, pricing information for the advertising campaign; and an initiation actuator selectable by the advertiser to accept the offer for the advertising campaign. If the offer is acceptable, the advertiser may simply click the initiation actuator to book the campaign.

主权项

1. A system, comprising:
a non-transitory medium configured to store program logic; and one or more processors in data communication with the non-transitory medium and configured to execute the stored program logic, the stored program logic to be executed by the one or more processors comprising:
an offer for an advertising campaign from an online service provider to an advertiser;pre-generated advertisements for the advertising campaign selected by the one or more processors for presentation to the advertiser for review and acceptance by the advertiser;context information illustrating to the advertiser content to be delivered to a user with the pre-generated advertisements, the content including respective content items adapted for display on at least one type of user device to which content and pre-generated advertisements may be communicated during the advertising campaign;pricing information for the advertising campaign for presentation to the advertiser for review and acceptance by the advertiser; andan initiation actuator selectable by the advertiser to accept the offer with the pre-generated advertisements and the pricing information for the advertising campaign.