System and method for metadata-linked advertisements

摘要

Systems and methods for providing metadata-selected advertisements are provided. These systems and methods may receive metadata and other media, select an object, read metadata attached to or associated with the selected object, select an advertisement based on the metadata, and display the selected advertisement. In addition, monitoring, collecting, and recording of predefined data concerning metadata selected advertisements may be provided. The invention also provides a receiver for receiving signals and/or data (e.g., programs, advertisements, program guides, metadata, etc.) and a processor for accepting a user's input signal, selecting an object, reading metadata attached to or associated with a selected object, selecting an advertisement, and displaying the selected advertisement.

主权项

1. A method comprising:
receiving, at user equipment, a video program, a selectable object embedded in the video program by a server from which the video program is received, and metadata associated with the selectable object; receiving, at the user equipment, a plurality of advertisements and metadata associated with each of the plurality of advertisements, wherein the metadata associated with each advertisement describes content of the respective advertisement; causing the video program to be displayed on a viewing device, at the user equipment, wherein the object is displayed within a scene of the video program; receiving a user selection of the object displayed within the scene of the video program on the viewing device; comparing, at the user equipment, the metadata associated with the object selected by the user with the metadata associated with each of the plurality of advertisements; selecting, at the user equipment, without further user selection, one of the plurality of advertisements based on the metadata comparison; if the selected advertisement is not stored on the user equipment, downloading the selected advertisement from a remote location; and causing the selected advertisement to be displayed on the viewing device in response to the selection of one of the plurality of advertisements.