System and method for multimedia viewership surveying

摘要

Disclosed herein is a method and system for multimedia viewership surveying of an end-user's set-top-box (STB). The multimedia information may be received from at least one satellite via a satellite receiver. The satellite receiver may convey the multimedia information to a service provider location. At the service provider location, a content server may receive a request for transmission of multimedia information. The request may be validated to determine whether the request is authorized. The method may also include monitoring channel requests, and channel viewing times. The method may also include recording and/or logging the channel requests and information associated with the requested program in a user log. The user log may be evaluated to facilitate targeted marketing of end-user subscribers based upon demonstrated television viewing habits.

主权项

1. A multimedia distribution network comprising a plurality of set-top-boxes (STBs) configured to request a multimedia channel, the network comprising:
a content server; a distribution unit, wherein the distribution unit is configured to transmit on-demand a plurality of requested multimedia channels to an individual STB, wherein the plurality of requested multimedia channels are transmitted on-demand concurrently to the individual STB, and wherein the individual STB is configured to detect whether an end-user display apparatus is inactive, and to transmit a message to the network responsive to the detection, wherein transmission of the plurality of requested multimedia channels is terminated when the end-user display apparatus is determined to be inactive; and a use meter, the use meter is configured to measure a bandwidth consumption of each of the plurality of STBs over a predetermined period of time.