CONTENTS SERVICE METHOD AND SYSTEM

摘要

The present invention relates to a content service method and system and, more particularly, relates to a method and a system for providing content to a user of a user terminal. A method for operating a server according to the present invention to provide content service comprises the steps of: receiving row data from a user terminal; analyzing disposition of a user of the user terminal; searching for a trigger condition identical to the result of analysis from a database module; and transmitting identification information of content mapped to the searched trigger condition, among content stored in the database module, to the user terminal.