SYSTEMS AND METHODS FOR AUTOMATED MASS MEDIA COMMERCE

摘要

Systems and methods for implementing point of advertising purchasing include using mass media publications configured for or containing service, product or vendor transmittable signals, such as from radio frequency identification tags. In a preferred arrangement, a consumer perceiving an advertisement of the mass media publication may activate a reader in a portable communications device, such as a smart mobile or cellular phone, to receive information from the radio frequency signal associated with the advertisement to identify a vendor, product or service associated with the radio frequency identification. The smart mobile phone or communications device of the consumer may communicate with a system of a vendor across a network to order a product or product information from a system of the vendor over the network by using the information from the radio frequency identification.

主权项

1. A method for taking a wireless request from a consumer over a network based on a human-perceptible advertisement for a product offered by a vendor, the advertisement being associated with at least one transmitter for identification by radio frequency, the transmitter being configured to transmit a wireless identification signal concerning information pertaining to the product, the method comprising:
transmitting from the transmitter the wireless identification signal to a mobile ordering device for initiating an electronic consumer request from the mobile ordering device via a wireless network, the electronic consumer request having electronic information pertaining to the product offered by a vendor; receiving at a commerce data system including a server the consumer request via the wireless network from the mobile ordering device with the electronic information from the wireless identification signal; generating a response to the consumer request from the commerce data system, the response including advertisement information associated with the electronic information pertaining to the product offered by the vendor; and sending the response to the consumer request by providing, to the mobile ordering device via the wireless network, the advertisement information associated with the electronic information pertaining to the product.