| 摘要 |
<p>Abstract The invention is directed to a sponsorship system configured to facilitate a transaction to sell and purchase a sponsorship opportunity. The system includes an electronic data 5 receiving module configured to receive information in relation to one or more sponsorship opportunities, an electronic rating module for automatically determining a sponsorship rating for each sponsorship opportunity, each sponsorship rating providing an indication of market value associated with the respective sponsorship opportunity, an electronic display module configured to generate display data for 10 displaying on an electronic display the one or more sponsorship opportunities available for sale and their associated sponsorship rating, an electronic purchasing module configured to receive one or more offers for purchasing a sponsorship opportunity from a potential sponsor. Send web page for display on remote computer Registration/login by potential sponsors - query potential sponsor 202 about sponsorship information, including the sponsor's brand(s) and associated goods/services 204 Receiving sponsorship information from the potential sponsor 206 Determine a selection of suitable sponsorship opportunities based on the sponsorship information (optional) Displaying bidding information in relation to the displayed 208 sponsorship opportunities and allowing the potential sponsor access to open auctions 210 Receiving a bid to purchase a sponsorship opportunity from the potential sponsor 212 Determining the highest bidder for the sponsorship opportunity at the end of the auction 214 Notifying the highest bidder 216 Request payment from the highest bidder 218 Receive payment from the highest bidder Generate a sponsorship contract based on the sponsorship 220 information from the highest bidder and information regarding the sponsorship opportunity 222 Provide the highest bidder with access to the sponsorship contract</p> |
