摘要 |
Methods and systems are described for providing advertising services based on device profiles. In one embodiment, a system generates a device profile for a device based on at least two parameters of a plurality of parameters including location of the device, a social profile for a user of the device, and applications installed on the device. The system determines a likelihood that the user will install an uninstalled application among a set of uninstalled applications and then selects an uninstalled application having a highest likelihood of being installed on the device. |