METHOD AND SYSTEM FOR RESOLVING SEARCH QUERY AMBIGUITY IN A PRODUCT SEARCH ENGINE

摘要

Techniques for providing improved search results for queries are provided. The techniques include obtaining a candidate pair from a query log comprising a single word unigram and a two word bigram which expresses the same content as the unigram, receive customer interaction data from the query log for the unigram and the bigram, and determining if the candidate pair includes a dominant form, equivalent form, or un-comparable pair. The techniques also include creating a rule regarding treatment of the unigram or bigram in analyzing a query. The techniques further include receiving a query, analyzing the query to identify modified query results according to the rule, and presenting the query results.

主权项

1. A computer implemented method comprising:
a server obtaining a candidate pair from a query log, the candidate pair comprising a single word unigram and a two word bigram which expresses the same content as the unigram; the server receiving customer interaction data corresponding to the unigram from the query log; the server receiving customer interaction data corresponding to the bigram from the query log; the server comparing customer interaction data corresponding to the unigram with customer interaction data corresponding to the bigram to determine if the candidate pair includes a dominant form, equivalent form, or un-comparable pair; the server creating a rule regarding treatment of the unigram or bigram in analyzing queries; the server receiving a query; the server analyzing the query according to the rule to identify query results; and the server presenting the query results.