System and method for managing indoor geolocation conversions

摘要

The present technology proposes techniques for managing indoor geolocation conversions based on a user's intent in an indoor location. An advertiser may determine the intent of a user of a mobile device and transmit advertisements to the mobile device related to the determined intent. The intent may be determined based on events that include a location of the mobile device, network browsing history, and a transaction made using the mobile device. The advertisement may provide the user with directions to an item based on location information from the mobile device. The advertisements may also load balance geolocation conversions in order to manage a number of users at a particular location.

主权项

1. A method of providing advertisements, comprising:
receiving, by one or more processors, signals from a wireless mobile device within an indoor space, the signals including at least one of information relative to a location of the mobile device, network browsing history, and a transaction made using the mobile device; determining, by the one or more processors, an intent of a user of the mobile device based on the received signals, wherein the determined intent is related to a first item for purchase; selecting, by the one or more processors, at least one advertisement associated with the determined intent; transmitting, by the one or more processors, the selected advertisement to the mobile device; calculating, by the one or more processors, a first position of the mobile device using map information of the indoor space, the map information being based on a plurality of constraints which define areas where the user may not walk; determining, by the one or more processors, a route around the plurality of constraints between the first position and a second position associated with the selected advertisement, wherein the route is arranged to direct the user to take a calculated path past other items of potential interest to the user related to the determined intent and the first item for purchase; and providing, by the one or more processors, navigational information from the first position to the second position based on the route.