Method and system for extending participation in an online auction to a winning bidder

摘要

The invention is a secondary exchange system attached to an online auction system which provides winners with the ability to extend their play. The online auction system facilitates the sale of goods and services through an auction which offers bidders the potential for purchasing goods and services at huge discounts from retail pricing. The invention enables winning bidders to optionally exchange their purchase for alternative items or credits towards future auctions. This provides the participant a validation for the purchase of the initial item, the option of exchanging for an item of greater perceived personal value, or the means to extend their play and enjoy the excitement of the experience without additional cost.

主权项

1. A method of offering an alternative purchase option to a successful bidder in an auction, comprising the steps of:
interfacing to an existing auction system; calculating the value of an item selected by a successful bidder; relating the value of the item to a plurality of items of perceived equal or greater value; transmitting to the successful bidder one or more alternative options which may be substituted for the selected item; substituting an optional item substituted for the selected item that received a winning bid; and, transmission of the substituted item to the successful bidder.