METHODS AND APPARATUS FOR DISPLAY OF MOBILE ADVERTISING CONTENT

摘要

Embodiments of the invention provide techniques that enable users to create mobile advertisements having any of several formats. In one format, one or more animated elements may be displayed as an ad transitions from one display state to another. In another format, one or more elements of the mobile advertisement may react to input by a viewer of the mobile advertisement. In yet another format, a viewer may cause a banner ad to expand by “sliding” an element in a given direction, and/or in accordance with a specified pattern.

主权项

1. At least one storage device having instructions encoded thereon which, when executed, perform a method of facilitating creation of a mobile banner advertisement, the method comprising acts of:
(A) receiving input from a user defining a manner in which a mobile advertisement is to transition from a first display state to a second display state; and (B) receiving input from the user defining one or more elements of the mobile advertisement which are to be displayed as the transition from the first display state to the second display state occurs.