| 发明名称 |
DATA MANAGEMENT PLATFORM FOR DIGITAL ADVERTISING |
| 摘要 |
A data management apparatus for digital advertising includes a data integration processor for collecting and storing data from providers, resolving heterogeneity of the data at schema and data levels, and performing validity checks of the data; an analytics processor for receiving validated data from the data integration processor and providing to users custom, nesting-aware, SQL-like query language and a library of data mining methods, machine learning models, and analytical user profiles (AUP); and an activation processor for encapsulating complex computations performed in real-time, segment evaluation, and online user classification using runtime user profiles (RUP). |
| 申请公布号 |
US2014279074(A1) |
申请公布日期 |
2014.09.18 |
| 申请号 |
US201313924343 |
申请日期 |
2013.06.21 |
| 申请人 |
Turn Inc. |
发明人 |
CHEN Songting;DASDAN Ali;ELMELEEGY Hazem;KOLAY Santanu;LI Yinan;QI Yan;WILMOT Peter;WU Mingxi |
| 分类号 |
G06Q30/02 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A data management apparatus for digital advertising, comprising:
a data integration processor configured for collecting and storing data from providers, resolving heterogeneity of the data at schema and data levels, and performing validity checks of the data; an analytics processor configured for receiving validated data from the data integration processor and providing to users a custom, nesting-aware, SQL-like query language and a library of data mining methods, machine learning models, and analytical user profiles (AUP); and an activation processor configured for encapsulating complex computations performed in real-time, segment evaluation, and online user classification using runtime user profiles (RUP). |
| 地址 |
Redwood City CA US |
