| 主权项 |
1. A computer-implemented method of audience ID synchronization in a data management platform for online advertising campaigns, the method comprising:
receiving, at the data management platform, a first redirect traffic from a first domain associated with the data management platform during a first browser session, in response to a web browser loading an embedded web object on a web page of the first domain; identifying a consumer user by searching through a cookie cache of the web browser to determine whether an unity identifier has been assigned in the cookie cache by the data management platform, wherein the consumer user is a potential target to observe an advertisement to be presented by the online advertisement campaigns; in response to determining that an unity identifier has not been assigned to the consumer user, generating a cookie containing a new unity identifier and dropping the cookie into the cookie cache of the web browser; updating a matching table of identifiers of the consumer user with the new unity identifier, wherein the identifiers are used to maintain an audience user profile to assist decision-making process of the online advertisement campaigns, and wherein the unity identifier is a single identifier used in the matching table to transfer knowledge of online linkages between entities observed by various web domains or data management platforms; and synchronizing the identifiers of the consumer user with a partner platform from the data management platform via the matching table stored in the data management platform, wherein the matching table includes first user identifiers corresponding to first domains associated with the data management platform and second user identifiers corresponding to second domains associated with the partner platform. |
