INTERACTIVE INCENTIVE DRIVEN PARTICIPATORY SYSTEM AND METHOD FOR ENGAGING MULTIMEDIA AUDIENCE

摘要

An interactive incentive driven participatory system provides incentives to viewers of an advertising commercial or promotional message. The system is used in conjunction with a device having capability to receive and transmit messages and accept input via a user interface. An interactive incentive website associated with software including entry of at least one advertising or promotional message, at least one query, and user information associated with a user of the machine is provided. The website displays the advertising or promotional message and the query to the user. The information of the website may also be displayed or audibly presented directly during a broadcast. At least one answer prompt is associated with the query adapted to prompt the user to respond. A central processing station receives, stores and assesses answers, and a central processor processes the user's answers into points/tickets correlating to incentives and market data.

主权项

1. An interactive incentive driven participatory system for providing incentives to viewers using a machine readable program storage device tangibly embodying a set of computer-readable instructions executable by the machine, the system comprising:
a an interactive incentive website of the system associated with software including provisions for entry of at least one advertising or promotional message, at least one query, and user information associated with a user of the machine; b the interactive incentive website being displayed through the Internet connectivity displaying the advertising or promotional message and the query to the user; a at least one answer prompt being associated with the query adapted to prompt the user to respond and enter the answer through the machine; b a central processing station or distributed processing stations for receiving, storing and assessing answers; c a central processor adapted to receive and process the user's answers into viewer points or tickets and market data;wherein the users are provided incentives based on the viewer points or tickets for answering the query and viewership of the commercial is substantially increased.