ADVERTISEMENT EXTRACTION DEVICE AND ADVERTISEMENT EXTRACTION METHOD

摘要

An advertisement extraction device according to the present application has a calculating unit, a tallying unit, and an extracting unit. The calculating unit calculates a hypothetical advertisement effect for each user attribute of a user, based on a delivery history regarding advertisement content delivery to a terminal device used by the user. The tallying unit tallies up an advertisement effect for each piece of advertisement content in which a user attribute as a delivery object has been decided, through the use of the hypothetical advertisement effect corresponding to the user attribute as the delivery object in the advertisement content among the hypothetical advertisement effects for each of the user attributes calculated by the calculating unit. The extracting unit extracts the advertisement content as a delivery candidate, based on the advertisement effect tallied up by the tallying unit.

主权项

1. An advertisement extraction device comprising:
a calculating unit configured to calculate a hypothetical advertisement effect for each user attribute of a user, based on a delivery history regarding advertisement content delivery to a terminal device used by the user; a tallying unit configured to tally up an advertisement effect for each piece of advertisement content in which a user attribute as a delivery object has been decided, the tallying unit tallying up the advertisement effect through the use of the hypothetical advertisement effect corresponding to the user attribute as the delivery object in the advertisement content among the hypothetical advertisement effects for each user attribute calculated by the calculating unit; and an extracting unit configured to extract the advertisement content as a delivery candidate, based on the advertisement effect tallied up by the tallying unit.