METHOD AND SYSTEM FOR PERFORMING TREND ANALYSIS OF THEMES IN SOCIAL DATA

摘要

Disclosed is an improved method, system, and computer program product for performing trend analysis of themes from social media data. Semantic analysis is performed on content that appear on social media sites. The results of the semantic analysis can be used to identify themes within the social media data over a period of time. Trend analysis is performed over the identified themes. An enterprise or business can more effectively market to the consumers based upon this knowledge of the consumers' interests.

主权项

1. A computer implemented method for analyzing social media data, comprising:
receiving social media data from one or more social media sources; performing semantic analysis upon the social media data over a timeframe; generating a trend analysis for the social media data for a topic of interest to a business enterprise; and generating actionable data that can be acted upon by the business enterprise to address the trend analysis data.