Method and systems for distributed signals for use with advertising

摘要

Methods and systems for providing an automated virtualized signal marketplace or exchange for signals from distributed data sources for use in advertising. Systems and methods to automatically discover and recommend which of the signals controlled by multiple entities may be most effective toward a given objective associated with advertising campaigns. Signals are indicators of data that are derived from data sources and abstracted to protect the underlying data. Each entity that sells data in the virtual marketplace first converts data into a “signal” or indicator that represents the data without disclosing it or providing it. Signal sellers determine if they want share signals based upon buyer, price, and other rules, including limitations on signal use; signal buyers determine signal value based upon their objectives.

主权项

1. A method for using signals in advertisement comprising the steps of:
providing at least one signal for use in advertising, wherein the signal(s) originate from and are controlled by corresponding signal owners; providing and storing a signal index in a centralized database wherein the signal index is usable by prospective buyers to identify signals that may be relevant toward a given objective in at least one advertising campaign; transmitting the at least one signal to at least one signal buyer for the predetermined signal usage in the advertising campaign(s) wherein the predetermined signal usage includes the at least one advertising campaign.