SYSTEM AND METHOD FOR VALIDATING LEADS IN AN INTERACTIVE DIGITAL ADVERTISING PLATFORM

摘要

An interactive digital advertising system and method may include an advertising component for generating qualified leads using interactive advertising units. The advertising system may provide “real-time” matching of leads, which may be validated based on a criteria defined by the lead requestor, to the services or products offered by the lead requestor. The advertising component may validate potential leads based in part on feedback from third-party validators. Validators may include individuals acquainted with a potential lead or other entities having a connection to the lead, which can provide references that further qualify the potential lead. The advertising component may obtain lead validation or endorsements by interacting with endorsers or validators via social media or electronic messaging services. The advertising component may also collect endorsements, references, or other information to further qualify a lead by automatically querying a third party database.

主权项

1. A computer system for qualifying potential leads in a digital advertising platform comprising a computer having non-transitory memory for storing machine instructions that are to be executed by the computer, the machine instructions when executed by the computer implement the following functions:
generating a digital interactive advertising unit configured to interact with a plurality of responders responding to an advertising message; interacting with a responder from the plurality of responders, via the interactive advertising unit, to collect responder information; transmitting a request for additional responder information to at least one third-party source; and evaluating the responder as a potential lead based at least in part on the additional responder information received from a third-party source in response to the request.