发明名称 |
METHOD AND SYSTEM FOR DETERMINING CHANGES IN BRAND AWARENESS AFTER EXPOSURE TO ON-LINE ADVERTISEMENTS |
摘要 |
<p>A method for determining changes in brand awareness after exposures to on-line advertisements includes: first selecting and monitoring a test group including a first plurality of members and a control group including a second plurality of members from a pool of users, whereby the first plurality of members and the second plurality of members do not overlap; second exposing the test group, but not the control group, to an advertisement associated with a brand; third conducting surveys of the first plurality of members and the second plurality of members with respect to the brand; and fourth analyzing the monitoring of the test group and the control group to determine a brand lift index with respect to the advertisement.</p> |
申请公布号 |
CA2845333(A1) |
申请公布日期 |
2014.09.14 |
申请号 |
CA20142845333 |
申请日期 |
2014.03.11 |
申请人 |
YUME, INC. |
发明人 |
SANKARAN, AYYAPPAN;KADAMBI, JAYANT;DAMERDJI, HALIM |
分类号 |
G06Q30/02;H04L12/16 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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