USER INTERFACE FOR A MARKET POLLING AND RESEARCH SYSTEM

摘要

The invention may be embodied in a user interface for a dynamic market polling and research system that receives poll definitions and displays real-time progress information and poll results in concise at-a-glance formats. The user interface makes the system intuitively easy non-trained personnel to use, both as poll designers and as poll respondents. The at-a-glance user interface screens for poll participants allows the respondents to easily enroll as pay-per-response participants and to easily answer multiple-choice poll questions on mobile phones and other common user communication devices. The at-a-glance user interface screens for poll designers allow the designers to easily define polls, monitor results in real-time, and view the results on geographic and demographic bases. Taken together, the highly intuitive, easy-to-use, and easy-to-understand poll designer and poll participant user interface screens enable broad enrollment and participation by a much wider audience that conventional polling and market research systems.

主权项

1. A dynamic permission-based market polling and research system, comprising:
a menu-driven respondent registration utility configured to receive demographic information from users registering as poll respondents; the respondent registration utility further configured to compute and display an earning potential indicator that increases with increasing demographic information received from a registering user to encourage the registering user to enter complete demographic information; and the market polling and research system configured to use the demographic information to qualify registered respondents to participate in polls in exchange for poll response compensation.