Online advertisement provisioning

摘要

An online ad provisioning system couples persuasive media items (ads) with an established viewership/recipient set by first identifying a popularity, or number of recipients of a requested media item, and subsequently associating the media item with an advertisement (banner, window, video segment) expecting the established viewership. While conventional advertising seeks to divert the readers attention before their eyes are on the page, the system identifies and targets recipients after their eyes are on the page (or screen, window, etc.). Such an association allows an advertiser to specify, for example, to associate an ad (persuasive media item) with the most popular web page, or to run a commercial in a video stream only if at least a predetermined number of viewers are receiving the stream.

主权项

1. A method comprising:
determining, by a processor, a popularity metric describing a current download rate of a requested media item in real time; identifying, by the processor, from transmitted media items, a popularity of the requested media item, the popularity based on the popularity metric indicating a number of recipients currently receiving the requested media item in real time, the media items including a plurality of requested media items and persuasive media items; associating, by the processor, with the requested media item, a persuasive media item, the association based on the popularity of the requested media item; and transmitting, by the processor, the persuasive media item associated with the requested media item in conjunction with the requested media item.