MOVIE ADVERTISING PLAYBACK SYSTEMS AND METHODS

摘要

An ad in a movie can be a static ad having a position in the movie that cannot be moved, or a dynamic ad having a position in the movie that can be changed. When a viewer of the movie wishes to skip a portion of the movie containing the ad, the playback system determines whether the ad is static or dynamic. If the ad is static, then only the portion of the movie preceding the static ad can be skipped, that is, the ad is unskippable; this technique is referred to as “bounceback” since the end of the skip bounces back to the start of the static ad. If the ad is dynamic, then the ad is moved to after the end of the skip; this technique is referred to as “slipad” since the ad slips to later in the movie. When a movie has multiple ads, some can be static and some can be dynamic.

主权项

1. A method for ensuring that an advertisement is played in a video, comprising:
receiving at a video server an instruction to advance a video to a forward location in the video subsequent to a current playing location in the video, an advertisement predetermined to be played in the video at a location between the current playing location and the forward location; determining a slip location at which to advance play of the advertisement in the video, the slip location equal to the forward location or any location subsequent to the forward location; and advancing the current playing location in the video to the forward location and playing the advertisement at the slip location.