摘要 |
<p>Technologies are presented for POS surveying and incentivizing consumers through immediate feedback. A consumer may purchase a product with a label including a product identifier and a survey, which may include one or more response selections. The consumer may indicate a response to the survey by modifying a product identifier and/or exposing a supplemental identifier. The product identifier and survey response identifiers may be machine- readable identifiers such as a barcode or a QR code and scanned at POS. The product identification may be provided to a store's inventory system, and an incentive system may send instructions to the POS to provide the consumer with immediate incentive for their feedback. The survey response received by the incentive system may then be provided to a product manufacturer or brand manager's survey system.</p> |