发明名称 |
SYSTEM AND METHOD FOR MODIFYING ADVERTISEMENT RESPONSIVE TO EPG INFORMATION |
摘要 |
A system and method for utilizing data stored in an EPG database for modifying advertisement information. In this way, a service provider and/or an advertiser can transmit a single advertisement to all the television stations regardless of their geographic location and other user specific information, and need not re-transmit the advertisement even if there is a change in the show's program description. When the advertisement is displayed, the correct updated information is retrieved from the EPG database and inserted into the advertisement.;In one aspect, the present invention describes a method for modifying an advertisement in an EPG comprising the steps of: storing television schedule information in a first database; storing advertisement information in a second database; incorporating a portion of the television schedule information into a portion of the advertisement information to form a modified advertisement; and displaying the modified advertisement on a screen. |
申请公布号 |
US2014229988(A1) |
申请公布日期 |
2014.08.14 |
申请号 |
US201414252745 |
申请日期 |
2014.04.14 |
申请人 |
Gemstar Development Corporation |
发明人 |
Alexander Ronald;Dias Stephen;Hancock Kenneth S.;Leung Elsie Y.;Macrae Douglas B.;Ng Arthur Y.;O'Neil Shawn P.;Shoaff P. Christopher;Sutton Jonathon;Ward Thomas E.;Westberg Thomas E.;Yuen Henry C. |
分类号 |
H04N21/4722;H04N21/81;H04N21/482 |
主分类号 |
H04N21/4722 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
Santa Clara CA US |