Third-Party Sourcing Advertisements From A Social Networking System

摘要

A social networking system selects advertisements for presentation to its users on third-party websites. The social networking system receives a request for content from a widget or plug-in on the third-party website and provides content including one or more advertisements for presentation along with content from the third-party website. The third-party website may use revenue generated from users accessing advertisements presented via the social networking system to supplement or eliminate revenue from typical banner ads.

主权项

1. A computer-implemented method comprising:
requesting a web page from a web server, wherein the web page is within a domain of a third-party website that is different from a domain of a social networking system; receiving at a user device a markup language document for the requested web page; requesting information from the social networking system for presentation within the requested web page; providing to the social networking system an identification of a user associated with the user device; receiving the requested information from the social networking system, wherein the information received comprises social content and at least one advertisement and was determined by the social networking system based on social information associated with the user; rendering the web page and content based on the received requested information within the web page; and displaying the rendered web page.