<p>Methods and systems for enhancing online content with creative text relevant to the online content are provided. A plurality of candidate sitelinks is identified in response to a user search for online content. Each sitelink has associated with it a plurality of candidate creatives with which the sitelink may be presented to the user. The creatives are canonicalized to form clusters of candidate creatives. The sitelinks are also canonicalized. The creatives are matched to the candidate canonicalized sitelinks so as to provide enhanced sitelinks having increased relevance to the user search.</p>
申请公布号
WO2014120372(A1)
申请公布日期
2014.08.07
申请号
WO2013US77834
申请日期
2013.12.26
申请人
GOOGLE INC.
发明人
VAISH, VAIBHAV;RAMACHANDRAN, VENKY;SISSON, DAVID PHILIP;KANDHAN, RAMAKRISHNAN;ADIDDAM, PRAMOD;MARUR, VINOD;GARG, GAURAV