BID ADJUSTMENT SUGGESTIONS BASED ON DEVICE TYPE

摘要

Systems and methods for suggesting a bid adjustment value based on device type include receiving parameters for a third-party content provider's campaign to present third-party content on a first type of device. Based on the campaign's parameters, bids from peer providers that use similar campaign parameters for both the first type of device and another type of device may be identified. For example, bids from providers that use similar parameters as the campaign for both mobile and desktop devices may be identified. The identified bids from the peer providers may be used to calculate a bid adjustment value. The bid adjustment value can be provided for presentation to the third-party content provider as a suggested change to his or her bid for the first type of device, to establish a bid for the second type of device.

主权项

1. A method for determining a bid adjustment value comprising:
accessing a first set of bid amounts used in content auctions by a plurality of content providers to provide third-party content to a first type of device; accessing a second set of bid amounts used in content auctions by the plurality of content providers to provide third-party content to a second type of device; determining a relationship between the first set of bid amounts and the second set of bid amounts; identifying the plurality of content providers as using the same selection parameters as a content provider; calculating, by one or more processors, a suggested bid adjustment value for the content provider based on the relationship between the first set of bid amounts and the second set of bid amounts used by the plurality of content providers; and providing the suggested bid adjustment value for presentation.