IDENTIFYING A SAME USER OF MULTIPLE COMMUNICATION DEVICES BASED ON WEB PAGE VISITS, APPLICATION USAGE, LOCATION, OR ROUTE

摘要

A system for targeting advertising to a mobile communication device is configured to perform the steps of: (a) receiving at least one photo taken by a user via the mobile communication device; (b) extrapolating at least one metadata from the photo; (c) creating a user profile for the user if a user profile has not been created for the user; (d) storing the metadata in the user profile; (e) determining that a first advertisement is more relevant to the user than a second advertisement based on a respective relevancy of the first and second advertisements to the metadata; and (f) transmitting the first advertisement to the mobile communication device for display thereon.