System and method for directing a customer to additional purchasing opportunities

摘要

A dynamic merchandising system creates for each of a plurality of products in a plurality of purchase orders a list of products purchased together. This information is then used to create ordered lists reflecting relationships between various product attributes, e.g., the relationships between different brand names purchased together, different product categories purchased together, different catalog pages of products purchased together, etc. From these ordered relationship lists information may be selected and presented to the customer for the purpose of directing the customer to additional purchasing opportunities.

主权项

1. A computer-readable media embodied in a non-transient, physical memory device having stored thereon computer-executable instructions for presenting additional purchasing opportunities to a consumer, the instructions performing steps comprising:
using data within a plurality of purchase orders to discern pairings of products that were purchased together and that have product brand names which differ; creating from the discerned pairings of products a plurality of ordered lists in each of which is maintained a frequency with which each of a plurality of first brand name products was purchased together with each of a plurality of second, different brand name products; using data indicative of product provided by the consumer to identify within a one of the plurality of ordered lists in which is maintained a frequency with which a plurality of second, different brand name products were purchased together with a first brand name product that corresponds to the consumer provided data at least one of the plurality of second, different brand name products that was frequently purchased with the first brand name product that corresponds to the consumer provided data; presenting to the consumer as a recommendation a brand name of each of the identified at least one of the plurality of second, different brand name products; and in response to the consumer interacting with a presented brand name, causing the consumer to be presented with information relevant to one or more products that are being sold under the interacted with, presented brand name.