| 摘要 |
Provided are a method and a system for providing a user tailored service using a social network service. The method includes at a user terminal, receiving a transaction approval message from a credit card company server when a customer uses a credit card, and obtaining purchase information of the customer based on the received transaction approval message, and forming a social network for sharing the purchase information of the customer with predetermined persons having a social relationship, wherein the predetermined persons include friends, family members, and colleagues of the customer. |
| 主权项 |
1. A method for providing a user tailored service using a social network service, comprising:
at a user terminal, receiving a transaction approval message from a credit card company server when a customer uses a credit card, and obtaining purchase information of the customer based on the received transaction approval message; and forming a social network for sharing the purchase information of the customer with predetermined persons having a social relationship, wherein the predetermined persons include friends, family members, and colleagues of the customer, wherein said forming a social network includes:
at the user terminal, obtaining call information and message information in real time whenever the customer makes a call and sends messages;obtaining and storing the call information and the message information whenever the customer makes calls and sends messages; anddefining, by a processor, social information based on the member stored call information and the message information, and forming the social network of the customer based on the social information, and wherein said forming a social network includes:
analyzing, by the processor, the call information in the social information of the customer and calculating a call weight of a predetermined person using an equation of:
PWi={PW+(PM*0.5)+(PY*0.1)}*T, where PWi denotes a call weight of a person i, PW represents a number of calls made to the person i for one week, PM is a number of calls made to the person i for one month, Py is a number of calls made to the person i for one year, and T denotes average duration of calls made to the person i;analyzing the message information in the social information of the customer and calculating a message weight of a predetermined person using an equation of:
MWi={MW+(MW*0.5)+(MY*0.1)},where MWi denotes a message weight for a person i, MW denotes a number of messages sent to the person i for one week, MM denotes a number of messages sent to the person i for one month, and MY denotes a number of messages sent to the person i for one year;calculates a social weight of a predetermined person by adding the call weight and the message weigh using equation of:
SWi=PWi+MWi,wherein SWi denotes the social weight of a person i; andforms a social network using the social weight of each person. |
