| 摘要 |
<p>PROBLEM TO BE SOLVED: To attain vitalization of an over-the-counter sale and implement a sales promotion by allowing a customer to purchase a commercial article at the substantially lowest Internet price safely at any time even when the Internet price is different from an over-the-counter price, and allowing the customer to safely purchase the commercial article at the lowest Internet price even when the Internet price varies.SOLUTION: A sales promotion method for an over-the-counter sale when a sales company 10 having a plurality of sales shops 12 implements an Internet sale and the over-the-counter sale in parallel is configured to: compare an over-the-counter price of a commercial article purchased by a customer 14 with an Internet price to be disclosed by the sales company 10 via the Internet 16 with respect to the same commercial article; when the customer 14 purchases the commercial article over the counter, issue a sales promotion privilege such as a coupon 34 and the like to be determined by a difference amount between the over-the-counter price and the Internet price to the customer 14; and make the privilege such as the coupon 34 and the like usable at any of the sales shops 12 by the customer 14.</p> |
