METHOD AND SYSTEM FOR CREATING USER BASED SUMMARIES FOR CONTENT DISTRIBUTION

摘要

A method and system for serving advertisements to a user of a social network, the social network being an internet based web platform with a plurality of user accounts, including creating a user summary by extracting implicit user attributes from a user account of the social network; creating a plurality of advertisement summaries composed in a format shared by the user summary; comparing the user summary to an advertisement summary to calculate a similarity score; and serving an advertisement to the user based on criteria related to the similarity score.

主权项

1. A method for serving advertisements in a social network, the social network being a web platform with a plurality of user accounts, the method comprising:
at a computing system: retrieving a content stream comprising a feed of pushed posts generated by social network connections of each user account on a social network, the social network connections comprising entities selected by the user to follow on the social network; creating a user summary comprising keyword parameters extracted from implicit user attributes from the content stream for each user account; receiving an advertisement summary associated with an advertisement from an advertiser that is not followed by the user; calculating a similarity score between the user summary and the advertisement summary; and inserting the advertisement into the content stream as a post visible on a second computer based on the similarity score.