Apparatus, System and Method for Location Detection and User Identification for Media Exposure Data

摘要

A computer-implemented system, apparatus and method for monitoring media exposure data and correlating media exposure data to locations. Location data may be generated utilizing measurements of radio waves from WiFi and/or Bluetooth. Identification may also be transmitted when WiFi and/or Bluetooth transmission are received. As media is reproduced or received on/near a portable device, media exposure data is generated. Subsequent location data is monitored and processed to determine specific locations that may include commercial establishments. The locations are then correlated to the media exposure data to determine user actions related to media exposure.

主权项

1. A computer-implemented method for correlating media exposure data with location data for a portable processing device, comprising the steps of:
receiving the media exposure data in a processing device, the media exposure data representing media that was one of received and reproduced on or near the portable processing device, wherein at least some of the media exposure data comprises page tag data; processing the media exposure data to determine at least one characteristic of the media; receiving location data from the portable processing device over a predetermined time period, wherein the location data is based on radio wave measurements; processing the location data to determine at least one identification for at least some of the location data; and processing the identification in the processing device to determine a correlation between the at least one identification and the determined characteristic.