Advertisements with multiple targeting criteria bids

摘要

An advertising system may enable an advertiser to associate multiple targeting criteria bids with an advertisement. The targeting criteria bids include a bid amount and a targeting criteria defining a group of users who may be delivered the advertisement. The cost for the advertisement is the sum of the bid amounts associated with the targeting criteria that match the user profile of the viewing user.

主权项

1. A computer-implemented method comprising:
receiving an advertisement associated with an advertiser; receiving a first targeting criteria for the advertisement and a first bid associated with the first targeting criteria; receiving a second targeting criteria for the advertisement and a second bid associated with the second targeting criteria; identifying a plurality of viewing users whose profiles satisfy at least one of the first targeting criteria and the second targeting criteria; determining, by a computer processor, for each of the identified plurality of viewing users whose profiles satisfy both the first targeting criteria and the second targeting criteria an aggregated bid for the advertisement that is the sum of the first and second bids; and applying the determined aggregated bid for advertisement selection for each of the identified plurality of viewing users.