| 摘要 |
PROBLEM TO BE SOLVED: To provide an advertisement distribution management device and an advertisement distribution management method which are capable of appropriately assigning distribution object users to orders for advertisement distribution.SOLUTION: The advertisement distribution management device includes: predictive information storage means in which information including user attributes of a plurality of distribution object users predicted to be future advertisement distribution destinations is stored; assignment means which assigns the distribution object users to order requests for advertisement distribution on the basis of the information stored in the predictive information storage means; score determination means which obtains scores corresponding to an assignment state of the plurality of distribution object users to order requests for advertisement distribution; and reassignment means which performs reassignment processing of replacing distribution object users assigned to order requests for advertisement distribution with unassigned users being distribution object users not assigned to the order requests for advertisement distribution, so that the scores are increased. |
