METHODS FOR THE DYNAMIC REPRODUCTION OF CONTENT INTRANSMISSIONS IN PUSH ENVIRONMENTS

摘要

The invention relates to a method for reproducing audiovisual advertising content in transmissions in push environments without a return channel, comprising: reception and storage of an item of audiovisual content to be reproduced; reception and storage of an item of audiovisual advertising content, together with metadata associated with each item of audiovisual advertising content; determination of the time at which an item of audiovisual advertising content is to be inserted into the audiovisual content to be reproduced; and insertion of an item of audiovisual advertising content at the determined time during the reproduction of at least one pre-stored item of audiovisual content. In addition, during the audiovisual advertising content storage process, the receiver optionally stores said audiovisual advertising content according to a user profile record stored in the receiver, and, during the reproduction process, the receiver reproduces an item of audiovisual advertising content according to said user profile record.

主权项

1. A method for the dynamic reproduction of audiovisual advertising content in transmissions in push environments without a return channel comprising the following steps:
receiving and storing at least one item of audiovisual content which has to be reproduced; receiving and storing at least one item of audiovisual advertising content together with metadata associated with each item of audiovisual advertising content; determination of the insertion time of at least one item of audiovisual advertising content in the audiovisual content which has to be reproduced; insertion of at least one item of audiovisual advertising content at the specified time during reproduction of the at least one item of previously stored audiovisual content; and wherein during the process of storing audiovisual advertising content, the receiver does or does not store at least one item of audiovisual advertising content according to a user profile record stored in the receiver; during the reproduction process, the receiver reproduces at least one item of audiovisual advertising content according to the user's profile record; and during the process of storing the received audiovisual content, a process for determining the start and end times for each item of audiovisual advertising content included in the audiovisual content received is carried out.