| 摘要 |
<p>PROBLEM TO BE SOLVED: To provide an advertisement delivery management system capable of increasing income of website operators while giving variation to advertisements delivered to particular advertisement spots.SOLUTION: An advertisement delivery management system includes a plurality of advertisement delivery servers 4-6 managed by advertisement delivery organizations A, B, C, a website WS comprising a plurality of web pages wp having advertisement spots f, a user terminal 2 capable of accessing the web pages wp, and a delivery management server 3. The delivery management server 3 generates predicted income curves Fa, Fb, Fc of an operator of the website on the basis of a reference value of advertisement income for each of the advertisement delivery organizations, tallies the number of times each of the particular web pages was browsed by the user terminal 2 for each advertisement spot f, and selects an advertisement server, and therefor an advertisement delivery organization, in order from the highest income amount on the predicted income curves for each tallied browsing frequency.</p> |
